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Buy now!  Act today!  Pick up the phone and call!  The first 10 (or 50 or 100 or 1000) callers get a free (low cost or high value) special offer.  So give us your credit card today and your very own LIVE YAK BUTTER MAKER will arrive on your doorstep.  We’ll even upgrade you to free Express Shipping via Mongolian Herdsman Delivery Express!  So call right now and you can be the first in your neighborhood to have your very own Yak Butter Maker!

So…have you sent in your money? (I’m tapping my toes here…)

If you’re going to separate someone from his or her wallet, you’ve go to be persuasive.  And that means you can’t be a wuss about it. You’ve got to talk the reader into doing what they wouldn’t ordinarily do.

Persuading people to do something or to believe something means you can’t be wishy-washy about it.  You’ve got to be strong and forceful.  That doesn’t mean you need to yell, or be rude by talking over other people–volume alone isn’t persuasive, in spite of what the average “Real Housewives” seem to think.  But it does mean you have to make your argument effectively in a way that leaves the reader no alternative than to whip out that credit card, pick up that phone, and place their order–NOW!

Need more specifics?  Check out our infographic to get suggestions on how to pump up your essay to avoid the sin of wuss-dom.